Marketing & Design

Client
ProwlerPro
Service
Marketing Content, Event Planning, Design
Year
2022-2023
Introduction
ProwlerPro automates the job of discovering, analyzing and understanding the security posture of an entire cloud deployment simply and easily, out of the box.
ProwlerPro is a product of Verica and I got to start on this product from scratch. After compiling a competitive analysis and market research, we saw that our target audience were the engineers on the ground, doing the work. We found the best way to convert was to show our potential customers how easy it is to get started, operate and give them reasonable and easy-to-understand pricing.
With this product, I also oversaw the creation of the branding and the website. We wanted to keep the branding familiar to its Open Source base, Prowler.
Before ProwlerPro was ready to be used, we started a campaign to gather leads through the Prowler Open Source community. Prowler Creator Toni de la Fuente recorded training videos which we gated. I edited Toni's blog posts and videos and made an intro and outro for the training videos.
I created social media graphics and content including audiograms for the Prowler training campaign. We created a Slack group for the Prowler community at the same time plus a regular office hour. Throughout the last 9 months, we've taken the Slack group from 0-150 members and growing.
To the left is a photo of one the ProwlerPro booth at one of the events we sponsored for which I designed and ordered the banners and swag. Above are some posts on the social media accounts I recently set up for ProwlerPro, sharing those posts from Prowler and Verica as well.
To the left is the video I edited and animated announcing the ProwlerPro SaaS product.
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