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Marketing & Design

Client
Verica
Service
Marketing Content, Event Planning, Design
Year
2020-2023
Introduction
Verica is a tech startup that uses a Continuous Verification Platform to identify potential issues within your system and security before they become a problem.
While at Verica, I planned and launched campaigns that grew awareness of Verica and its leadership as thought leaders and experts in the area of Chaos Engineering, Security Chaos Engineering and Continuous Verification.
I managed Verica's social media and grew their Twitter following 200% within 2.5 years. I grew their LinkedIn following by 120%. I managed the Verica website and planned, created, and edited content. I also managed events Verica participated in, including swag creation and ordering.

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Above is a video I edited and animated for display at a couple of events Verica sponsored. To the Right, a blog post on Security Chaos Engineering featuring an interesting photo relating to the content and an infographic I created to explain the message quickly and simply.
Above is a gated whitepaper I designed on Continuous Verification plus the social posts to make its presence known to our audience. We also sent out a newletter to our audience and, of course, our sales team used it as a resource. I used to Zapier to tag leads as they were downloaded and send the leads to our CRM and Slack so we could see how it was progressing in real time.
To the left is the Managing Complex Systems Whitepaper I designed. It was also gated and used as a sales resource along with newsletter and socials. You can see the social graphics I created for it below.
These social media posts advertising the Managing Complex Systems whitepaper were really fun to do. These statements in particular jumped out at me as great graphic messages for social media.
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